Product design creative

Infusing research, story, and design to drive product experiences that electrify the bottom line.
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Case Studies

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Motivosity

Happiness 2.0

CLIC-FIT

The complete belt solution

UHC

Turning Pinterest boards into reality
My work is forged in an inclusive creative process that blends world-class design with sociological insights and innovative narratives to influence people, drive profits, and meet business goals. As a result, I’ve successfully launched new products from all over the globe and worked with brands like Disney, McDonald’s, Nickelodeon, Kohl’s, and others to deliver meaningful experiences that boost consumer loyalty, satisfaction, and the bottom line.
Spotlight

Video

// Tour of Utah
//Iggy’s Sports Grill
//Get Away Today
//Kohl’s Healthy Kids
Design

Process

My passion is people—story is my game. I begin from a place of empathy and favor a holistic approach to design. I carefully consider a product’s ecosystem before plotting insights, best practices, and goals into a meaningful narrative that moves people to action. Have a look at a few of my process examples below.

Advance Your Story

My take on a website
design document

Great Equates to Iterate

Enhancing an interactive digital publication

Refill My Pill Alexa Skill

Prototyping a voice-first interactive experience

Know Your Formats or Die

A digital compression
cheat sheet

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