Product
CLIC-FIT
Year
2018
Roles
- Creative Director
- Experience Designer
Deliverables
- Research
- Strategy
- Brand Identity
- Video
- Kickstarter Campaign
- Website
CHALLENGE
What do you do when everyone wants a ratchet belt, but nobody has one?
PROBLEM
Belts. We all have them. Are they really doing their job, though? They’re always too tight, too loose, or stretching and bending. That is until the ratchet belt changed all that—reinventing the timeless. 1/4″ adjustments allowed the belt to fit all sizes perfectly. The removal of belt holes kept the leather from stretching or cracking. Yet, hardly anybody wears them. Everyone seems to want what ratchet belts have to offer, but continue wearing traditional belts.
APPROACH
Research showed that men actually did want ratchet style belts, but felt they were too unfashionable, clunky, or expensive (some costing as much as $120 for a single belt). Plus, men generally don’t buy another belt until the one they have wears out. Shifting away from the features of a ratchet belt, our team’s strategy centered on the benefits of CLIC-FIT’s stylish design, all-in-one offering, and the unbeatable deal of three ratchet belts for the price of one.
SOLUTION
One belt box set. Six style options. All for the price of one belt.
The Complete Belt Solution
Don’t pay for one belt when you can get two buckles, three straps, and six style options all for the price a comparative competitor charges for just one belt. CLIC-FIT has that perfect fit, it’s engineered to last, it meets every occasion, and it doesn’t break the bank! It’s the last belt you’ll ever wear.
”Product is amazing! I already have three of my coworkers asking where I bought it and how can they buy one! Thank you so much! Looking forward to future products!
Tyler BeattyKickstarter Backer #153
RESULTS
By the numbers.
587
Funded on Kickstarter
70
Raised in 45 days
1500
Units sold worldwide and counting